Counter-marketing refers to the use of commercial marketing tactics to reduce the prevalence of substance use, primarily to help reduce adult binge-drinking.
Counter-marketing refers to the use of commercial marketing tactics to reduce the prevalence of substance use, primarily to help reduce adult binge-drinking.
Key activities for implementation:
The Elaboration Likelihood Model of Persuasion
Alcohol Counter-Advertising and the Media: A Review of Recent Research
Key activities for implementation:
Designing and Implementing an Effective Tobacco Counter-Marketing Campaign
CADCA Alcohol Warning Posters/Counter-Marketing Presentation