Restricting Alcohol Sponsorship of Events and Other Promotions

Restrictions on alcohol sponsorship refer to the control of alcohol-related sponsors at community events (i.e. large alcohol producers, local breweries/wineries, retailers such as bars). Restrictions on alcohol sponsorship can help deglamorize and reduce the normalization of adult binge-drinking.

What is this strategy?

Catalog of Prevention Strategies (Restrictions of Sponsorships and Other Promotions)

When should I consider implementing this strategy?
  • When town events or sporting events are sponsored by alcohol producers, companies or local bars
  • When the sponsor’s name is used in conjunction with local events
  • When promotional items with the sponsors name/logo are provided at local events (i.e. t-shirts, flashlights, etc. are provided at local events).
How do I implement this strategy?

Key activities for implementation:

  • Prohibit alcohol sponsorship of community events
  • Prohibit the distribution of alcohol promotional items
  • Prohibit alcohol producer or retailer name/logo from being associated with an event
  • Prohibit signs with an alcohol or sponsor’s name from being displayed at an event
Have others implemented this strategy?

 

“Advertising and Promotion of Alcohol and Tobacco Products to Youth” (Article, American Public Health Association)