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Home / Evidence-Based Adult Binge Drinking Prevention Strategies

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Evidence-Based Adult Binge Drinking Prevention Strategies

Evidence-based prevention refers to a set of prevention activities that evaluation research has shown to be effective and ...

  • Is guided by several theories of change
  • Is backed by credible evidence of effectiveness derived from rigorous evaluations
  • Follows a process of strategic planning that focuses on integrating thoughtful assessment, design, implementation and evaluation into every effort.
  • Fits the needs of the community and population targeted

Identifying a comprehensive set of evidence-based strategies which can be implemented in multiple settings while working toward a few common goals offers the best chance to prevent substance abuse and lead to positive community change.

To learn more about evidence-based substance abuse prevention in North Dakota, watch the North Dakota Prevention Basics Video:

Evidence-Based Strategies Targeting Adult Binge Drinking

Adult binge drinking doesn’t just “happen”. There are factors that “cause” (or increase the likelihood of) substance-related consequences and consumption in communities. We call these factors intervening variables. To identify intervening variables, ask yourself “but why?” “Why is binge drinking occurring in our community?”

It is through positively impacting intervening variables that we achieve positive population-level changes in substance consumption and consequences. When addressed comprehensively, the evidence-based strategies included under each of the following intervening variables below have been proven to influence widespread community change.

High Retail Access
  • Responsible Beverage Service Training (RBST)
Low Price of Alcohol
  • Increase Price of Alcohol (Increase Tax/Implement User’s Fee)
  • Restrictions on Alcohol Discount Promotions (i.e. all-you-can-drink, happy hour)
Lack of Enforcement
  • Administrative Penalties
  • Enhanced Enforcement of Alcohol Laws
  • Sobriety Checkpoints
Promotion of Alcohol
  • Alcohol Advertising Restrictions and Limits in Public Places
  • Restricting Alcohol Sponsorship of Events and Other Promotions
  • Counter-Marketing and Counter-Advertising Campaigns/Alcohol Warning Posters
Individual Factors
  • Screening Brief Intervention and Referral to Treatment (SBIRT)
  • Search the National Registry of Evidence-Based Programs and Practices
Community Norms Favorable Towards Use
  • Media Advocacy
  • Counter-Marketing and Counter-Advertising Campaigns/Alcohol Warning Posters
  • Speak Volumes Campaign
ND Prevention Resource and Media Center
1237 W. Divide Ave. Suite 1D
Bismarck, ND 58501

701-328-8919 | ndprmc@nd.gov

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